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Hey Moguls, JD Esajian here…
You’ve seen it…. the shady yet kinda groovy Scooby-Doo van with no windows that’s parked indefinitely on a street corner or gas station...
As it turns out, most of these “kidnapper” style vans aren’t so shady at all. In fact, they’re brilliant!
Brilliant marketing strategies, that is.
Own Your Own Kidnapper Van
I’m a big fan of guerilla marketing and an even bigger fan of the kidnapper van marketing strategy. Why? Because vans with a solid marketing messages make the phone ring. Period.
If you want to generate more leads (of course you do), and you want to inspire motivated buyers and sellers to pick up the phone, then you should consider investing (breath, it won’t break your bank) in a kidnapper van of your own.
Now, I’m not talking about the plush soccer man van or the cross country camper style monster van. I’m talking about your basic, probably needs some works, used van from Craigslist. I bought my kidnapper van for $1,000. After a little TLC, a basic oil change, tune up, registration and few other minor details, I got my van up and running for about $2,000.
But let’s talk about your marketing message…
The van as it stands won’t cut it. You’ve got to include your phone number and/or website – on both sides of your van – and a killer marketing message that will speak directly to potential clients. I’m talking about speaking to the real estate problems that people in your community are facing regularly.
FORECLOSURE RESCUE
That’s is my marketing message that cost me just $500….and it works.
Park Smart
Simply putting your detailed van on the road isn’t enough. Will you generate some leads? Probably. Will you be maximizing your marketing vehicle’s reach and exposure? Not even close.
If you want more eyes on your van, you’ve got to park it in a prime location…and keep it parked for a few weeks or even months. This will produce more leads and allow people to see your marketing message repeatedly, which is the key to marketing success.
Repeat exposure is what you need.
Park your marketing machine on a busy street corner, or better yet, a gas station with tons of traffic. Pick a mom and pop station, and pay the owner a small monthly “space rental fee” to keep your van parked. I paid about $150 a month to park my baby, and it was worth every penny.
Remember, it only takes one small wholesale deal to pay for your vehicle campaign…and then some.
Deal or No Deal?
In case it wasn’t obvious, owning your own kidnapper vehicle is a major deal! But you’ve gotta get your van up and running and parking in prime real estate. Outdoor advertising may seem old school, but old school works! Use your van as your own personal billboard, and watch the leads come pouring in.
Look for my $2,500 all-in total, I got a marketing campaign that’s generating lead after lead after lead… so go for it.
Oh, and while you’re at it, check out my awesome previous lessons to remind yourself of other ways to build your business, generate leads and ultimately make money!
Talk to Me
Got any kidnapper van tips? Share with us below.
Get it going – What does that mean for investors? When you hear about powerful, money-making strategies like the one I shared with you today, jump on them!
Take action – Don’t wish for money, make money. Only you can make it happen, so take the necessary steps to build your business.
Generate leads – Buy and use your kidnapper van to bring in leads after lead.
JD Esajian
, star of a popular flipping houses reality show, is head project manager of CT Homes LLC, a multi-million dollar real estate investing company, as well as a national speaker with FortuneBuilders Inc, a real estate educational training company. He, along business partners Than Merrill and brother Paul Esajian are some of the nation’s most successful investors and are considered elite experts in buying, fixing, and selling properties.