Call ALL Your Leads! Every. Single. One.

leads I’ve got a very important question for you today…

Are you willing to do whatever it takes to be a successful real estate investor with a successful business?

Or, are you just talking a big game, but when it comes down to it—when the rubber meets the road— you're just not cutting it?

Hey Moguls, Chris Chico here with some tough love in my lesson today.

It’s not the leads, stupid

So, recently I had a coaching call with one of my clients… and he was not a happy camper.

Why?

Because he hadn't done any deals even though he spent some money on marketing. He just wasn’t seeing things happen. And in his opinion, he thought that the leads were weak.

So I asked him if he had called all the leads. He said he did.

But I logged in to his FreedomSoft CRM… and saw loads of leads that hadn’t been touched. TONS of them.

So, I asked him again if he had called all the leads. Guess what? He changed his story a bit…

“Well, I've called most of them.”

Aha!

So I said to him: “You can't tell me that the leads are bad if you haven't called all the leads. ALL of them.”

Then I delivered the harsh (but needed) reality check…

“We call ALL of these leads the 1st time… and 2nd time… and the 3th and 4th… every single lead that comes in—we call and call again. Listen, if you were working for me as an acquisitions manager—you would not be working for me too much longer. You’re simply not putting in the time, energy and effort into calling the leads. I get it, it’s laborious… it’s not the most fun… but it’s what we have to do to get the deals.”

See, what he didn’t seem to understand was that calling leads and following up is the whole nature of this business—those leads are gold.

call I mean, this guy had 270(!) untouched leads… and all he was doing was complaining.

What he needed to do was take all the effort that he was putting into his complaining… and put it into the phone calls.

If he had followed my advice, he could easily have started doing deals with those leads and make $10k, $15k, $50k… but he certainly wasn’t going to make it if he made excuses, didn’t put in the work and continued his negative mindset.

You have to call the leads. And you just can't just call a lead one time.

This is not magic. It's work.

Hard work pays off

So, the message that I want to get across to you is that at the end of the day, you have to be crystal clear about what the requirements are for your real estate business to be a success.

Yes, you have to get the mailing list, organize a CRM, set up the phone system—do all those necessary things…

But the thing that really drives the business is when you get on the phone with buyers and sellers.

In the beginning of your investing career, that’s probably going to be you. But as you grow, you can hire and train people to do that for you.

Calling and following up is the most essential part of the business. There's no way to get around it.

Of course, it may not be the most enjoyable work, sometimes you just don't feel like doing it, but until you’re able to outsource... Call ALL Your Leads! Every. Single. One.

If you're not doing the essentials—you’re not going to make it.

So I ask again: Are you willing to do whatever it takes to succeed?

Then get to it.