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Hey Moguls, it’s Andrew ‘The Maestro’ Massaro here, and I’m back with another killer tip to help you coax sellers into accepting your (low) offers, so you can close mad deals.
I’ve brought you plenty of killer tips in previous Mogul training calls and lessons. This one, though, is short and sweet and off the chain, so listen up!
You guys keep asking how to get sellers to accept your low offers. First of all, great question. Secondly, I’ve got a few quick tips that are sure to help you close deals, so let’s get into it….
Here’s the deal, you have the power to make people believe what you want. It’s all about painting pictures you want your sellers to envision. Follow the steps I’m gonna give you to learn how to entice and persuade your sellers to accept your low-ball offers – and just about anything else related to this enigmatic world of real estate investing.
Tip 1: Motivated Sellers Are Your Top Dogs
If I’ve said it once, I’ve said it a thousand times… only deal with motivated sellers – whenever possible!
The worse off the seller is, the better your chances are of convincing that seller to accept your low offer.
Bottom line – your seller needs to be in a state of distress. It’s as simple as that. Deal strictly with sellers that have property problems, because (news flash), you’ve got the solution.
Tip 2: It’s Real Estate Armageddon Up in Here
Is there ever a right time to present the current real estate market as “coming back” or “on the up and up?” Survey says… Um, no!
Always, always, ALWAYS present the current real estate market as dismal, dark, and beyond hope. Did I mention the word always? Scare tactics work, so work them to your advantage.
Remember, YOU are the only solution to your seller’s problem, so tap into that vulnerability. I know, I know –you feel like you’re taking advantage of sellers in need. And truth be told?
You kinda are.
But, if you’re gonna survive – and thrive – in this business, you’ve got to develop a thicker skin, and you’ve got to learn to lay it on thick.
You ARE providing a service that will ultimately solve their problems. That message often gets lost in the weeds when you’re wheeling and dealing, so make a deliberate effort to NOT lose sight of it.
Welcome to the jungle, baby.
Tip 3: In the Face, Again and Again (and Again)
You never send a marketing piece out just once. Right?
Multiple mailings are the key to eliciting responses and following up is gold.
Staying in front of potential sellers is a soft sell. It reminds them that – even though they may not be ready today to sell – they will know who to call when they are ready (and that may very well be tomorrow).
If you stay in front of motivated sellers with consistent marketing, they will remember you and your business when they’re ready to pull the trigger.
So…
Do what I say, which IS what I do, to increase your response rate 10-fold and to get your distressed sellers to accept your low offer.
Ya Feel Me?
Hit me up with some thoughts or questions down below. I love hearing from you!
Connect only with sellers in distress. Their pain could be your gain.
Present the current market conditions as “end of days.” It’s okay to scare the pants off (figuratively, of course) your sellers just a bit if it means they will accept your offer. In the end, the deal will be a win/win for you both. And trust me, they will thank you later.
Stay in front of motivated sellers with consistent marketing.
Deploy a system to follow up on every property you make an offer on or any mailer you send.
Andrew Massaro
, also known as "The Maestro", is the founder of Wholesale Coaching, Inc. and is one of the most sought-after wholesale and REO coaches in the U.S. A University of Florida graduate, Andrewís house flipping career started in 2005, during one of the most dramatic and awe-inspiring real estate booms in recent memory.
After many years of success flipping houses in Tampa Bay, Andrew began also pursuing his passion and purpose: hands on, one-on-one coaching and mentoring other investors. Through Wholesale Coaching, students interact with and are coached by Andrew, personally. He has the unique ability to teach and guide his fellow investors to the results they desire. The one-on-one interaction and partnership is the key and what really sets him apart from others who offer coaching.
Andrew is also a loving husband, father to a beautiful little girl, Charlie Lynn, and an active board member of Current of Tampa Bay, a non-profit focusing on humanitarian efforts and showing love to underprivileged individuals.