People want to do business with people they like and trust. Don’t you? That’s why marketers and businesses spend so much time building up their brand. Customers know what to expect when they walk into a McDonalds or a Walmart. They may not like what they expect, but they can trust it will be the same every time.
What about new customers? People wanting to transact real estate with you for the first time are understandably nervous. They don’t know you from Adam (or Eve). They want to be able to research you and find out if you’re legit.
One way they can find out about you is to Google you. Chances are your Facebook, LinkedIn and/or Twitter feeds will be visible to them. Just the same as several hundred million other people.
Wouldn’t it be nice to stand out a little with your own branded website? Without a lot of the pain of putting a website together from scratch?
Well we found a way to create a website about you quickly and easily. So quickly, you might be able to create it in seconds!
Instant Website – Just Add LinkedIn
In order to create this quick and easy website, you start with building a LinkedIn profile or using your current one. Then head over to a website called branded.me (not .com).
You will see a section on the Branded.me site ‘Create Your Own Brand’ by signing up with LinkedIn. Just click on the sign up button and the website does the rest. It will go into your LinkedIn profile, gather all the data about you, and create your very own website with that data.
The website will have a domain for you, and multiple pages with all sorts of data about you from LinkedIn.
You can either just stop there or customize the website to whatever you think will help you grow your business. Branded.me has all sorts of options to improve the original site you downloaded from LinkedIn. You can:
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Change pictures or text
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Add or delete pages
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Add cool stuff like animation or Google Analytics
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Link to all sorts of social media
Branded.me also has some great themes and is completely mobile-friendly. It is different than other ‘branding sites’ like about.me because:
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It uses your LinkedIn profile to immediately create a website with content. With sites like About.me, you have to take the time to populate it.
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It is a full website with multiple pages. About.me is more of a landing page.
The basic hosting for a website on Branded.me is free, but it does have some drawbacks.
For $9/month ($7 if paid annually), you can have your own domain name instead of a domain in the format of: {your_domain}.branded.me
They will also
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Remove the Branded.me watermark from your page
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Give you a custom email address
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Provide all sorts of tech support
In a matter of minutes, you can have a great website that will provide your contacts with a great source of information about you. You can even send the link for Branded.me to all your LinkedIn contacts, and receive a free month of the Pro version for each person who signs up.
Great for Employees, What about RE Investors?
You’re probably saying that Branded.me would be great if you were looking for a job in the cubicle world, but how does it help my real estate investing?
Think about the people who you work with as a real estate investor. Buyers, sellers, private lenders, banks and contractors are some examples.
They all want to work with people they trust. Branded.me can help establish that trust. You can put all sorts of content on the website that will build up your image in their eyes including:
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Past successful deals you have done
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References
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Testimonials
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Tips and techniques that would help other contacts out
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Vendors that you would recommend
Wouldn’t you like to see this information from someone you plan to work with on a real estate deal? Someone who is not only experienced, but who has had satisfied people on the other end of their deals?
I bet your competition isn’t doing that. Differentiating yourself from your competition means more deals end up in your lap. And that’s a good thing!
Talk to Me
Have you used Branded.me? Tell us about your experience in the comments below.
Get Your Name Out There – In a favorable way. Let people know you’re the person they want working with them.
Differentiate Yourself – Look on the web for your competition. Steal… uh… borrow their ideas and make them better. Go one step beyond what they are doing
Study Advertising – Advertising is just salesmanship in print – or online. The more you learn about how to advertise, the more leads and deals will come to you.
JP Moses
is a real estate investor in Memphis, TN, with experience ranging from land lording to note buying, rehabbing, and wholesaling. However, wholesaling is the area that he enjoys most and where he bring the most experience and expertise to his students.