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Private Money On Demand

Prospect Letter #2 - Buyers List Strategy

This letter is a short 1 page letter aimed at getting a prospect on your cash buyers list. This letter can be sent out to private lender prospects or cash buyer prospects. 

Either way, both of those types of people are great leads for private lenders for you because they have money and know real estate.

The key when using public records or list brokers is to build a relationship with them first (like as a cash buyer or just in networking) then guide them toward being a private lender over weeks or months. 

You'll notice in this letter how I hint in the PS at "I noticed you've lent private money in the past" and go on to say that "we have buyers who use private money and I can pass those leads over to you if you'd like".  

This is a great way to pique their interest on that front and totally reverses the "sale" so you're not coming after them… you're helping them out by referring them to your buyers. 

Then, over time as you build a relationship with this new buyer… maybe pass them one of YOUR deals that you need private funds for to see if they're interested in it.  

Also, going with this approach you are not soliciting an…


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