Since the real estate industry is relationship-centric, it pays to form lasting relationships with the people around you.
This cool software created by Grant Findlay-Shirras and fiancée Amanda Newman aims to help…
A Local Community Hub
They created Parkbench—a local community hub.
Initially, Parkbench started out as a site where local businesses could post events and special deals. Local people could also post reviews of the same local businesses. Think about a cross between Groupon and Yelp.
It’s basically a neighborhood website where the buzz happens – news, events, deals, interviews, local directory, listings – everything is found in there.
Real estate professionals can take advantage of all this local traffic.
Sign up with Parkbench to get exclusivity to their neighborhood’s websites and local lead prospecting system. Parkbench vets each real estate professional to make sure they are one of the top agents in the area.
Parkbench for Pros
Parkbench offers a complete marketing system. They provide:
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Lead generation
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Social media
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Search engine optimization
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Local networking
Parkbench acknowledges their service isn’t for everybody…
It’s catered mostly to relationship- and referral-based professionals… for those who are trying to build their brand and their business close to home. It’s for people who are trying to gain clients and referrals in a specific geographic location or neighborhood.
The founders of Parkbench try to build local relationships, rather than just throw a ton of money at advertising. They wanted something that could help them build relationships, build their database and build their sphere of influence.
Parkbench allows Realtors build their sphere through giving people value even before the Realtors ask for anything in return. They’re able to get out in your community and get to know the people – the business owners, the professionals and the leaders, and give them something of value. Their website allows businesses and homeowners to interact. And for their local real estate agent to gain business from the interaction.
Give Something of Value
If you’re a real estate agent, the website might be perfect.
If you’re a real estate investor, the local agent on Parkbench might be a goldmine for deals.
Both agents and investors can easily build relationships and, in return, start getting people to become leads, provide referrals and help you build your business.
Parkbench enables you to take advantage 2 two valuable resources:
#1 Online Neighborhood News Source for Homeowners
Homeowners in your neighborhood want to know what’s going on around them. They want to know the local news, events, deals, business information, school information, real estate information, etc…
And up until now, this information was fragmented all over the internet.
Parkbench was created to automatically find all that content, organize it, index it, categorize it and put it all on one website for your neighborhood. The information shared on the platform is updated every single day so your prospects won’t have to miss out on anything.
Think about it: If your Realtor has this online neighborhood resource to offer, lots of people would be willing to work with them. The Realtor could screen prospects for you and potentially bring you a large amount of leads.
#2 Marketing Platform for Businesses, Schools and Organizations
Parkbench is also a marketing platform that your Realtor can offer to businesses, professionals and schools in your area. They can promote their products, services, deals and events there—and they won’t have to pay a dime.
Businesses like this free advertising. And not just any advertising, it’s actually targeted to their market!
As a real estate investor, you can make contacts with these businesses…
First, these could be contacts for services you might need, like construction contractors...
And also as contacts who might hear about leads or you.
And once these contacts see that they can make money out of something free—something you've given them— they're more likely...
Here’s the other stuff you get once your Realtor signs up:
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Hyperlocal news, local events and deals that update daily
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Your dedicated success coaching team
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Exclusive live Masterminds once a week
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Your brand all across your local Parkbench website
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Real estate listings, local business directory and more
Parkbench is not exclusive to real estate professionals only... remember, it’s a relationship-based marketing tool.
Maybe you can advertise your property management or rental business? If you’re a business owner, head of a community group or a school, Parkbench is a free marketing platform. If you’re a homeowner, Parkbench is the new newspaper for your community.
If you’re someone who enjoys meeting new people or if you’re a go-getter and you have a specific neighborhood where you want to establish your brand, then definitely give Parkbench a try.
Park it Right There
What do you think of this relationship-based marketing tool? You in or out? Tell us why below.
Network with people. Network, network, network. Success in real estate is all about relationships.
Turn local businesses into lead generating machines. The local businesses in your area are usually an untapped resource you need to utilize.
Establish a lasting relationship. Dead leads can come back to life or be a source of referrals. Stay in touch!