6 Simple Steps I Use To Get & Convert Le...

You can be in the top 1.4% of real estate lead generators in your market if you just do these six things…

In one of my last reports we talked about ‘The Surprising Truth About Why Most Investors Aren't Getting Leads’. We learned the sad truth that even though most real estate professionals claim they are using the web in their businesses, most simply are not.

We took apart a recent survey that showed an unbelievably low 2.9% of real estate agents, investors and independent CEOs were actually generating leads online. Then we discovered how 50% of the active online groups were essentially self-sabotaging their hopes of getting any real leads from the internet.

So how can you be a 1 percenter?

I boosted my business 394% with the following 6 steps…

Through intensive experimenting, testing and evaluating data for more than 10 years, I discovered that a substantial amount of real estate deals can be done by simply following the 6 steps below.

And when I say substantial, I mean it - I’ve been involved in data, consulting and disposing of bank and real estate assets at the highest levels and have worked with those moving billions in mortgage notes and distressed properties.

1. Know Your Customer

Know your customer, know your customer, know your customer.

The bottom line truth is that nothing else matters if you don’t know your prospects. I can give you the best real estate software, beautifully designed mobile-friendly websites and even hand you gifted-wrapped leads on a silver platter who are ready to act...

But if you don’t know your prospect intimately, you are going to blow it. Don’t worry, it happens to the best.

But with all the data and research out there, it is easier than ever before to know your prospects, connect with them and give them more of what they want. That doesn’t just mean more leads. It means more conversions. And more revenues.

Among other things, you need to know what your ideal prospects want the most. You need to know what pain and anxiety keeps them up at night. You should know which websites they visit, at what time of day, how long they spend on them and what they do on them. You should know what their favorite brands are, what they drive and if you know their favorite colors and what they eat for breakfast, you’ll be even further ahead of the game.

2. Use Killer Opt-Ins That They Can’t Refuse

Once you know your prospects, you’ll know exactly what they need and crave the most. And how to solve their deepest, darkest fears.

In the real estate game, this might be how to get loans to buy a home (even with bad credit), how to invest in real estate with less risk and more profit than the stock market or how to dominate competition even if you are the underdog.

Set up a landing page and use whitepapers, hot-lists and reports with the numbers and resources they need to get away from the pain and on to the pleasure.

And if you want to boost conversions even further, you’ll only ask for one thing in exchange – their email address.

3. Send Highly Targeted Personalized Emails

email If it isn’t highly targeted and personalized – it’s just spam. Period.

Spam will get you shut down, kill your open, response and conversion rates, and send you down the internet river to wherever that last company who spammed you and you banished went to.

When I say targeted and personalized – this isn’t even just to your whole list. General newsletters to all your buyers and sellers is no different than the junk mail you just tossed in the recycle bin without looking at. Or the free local paper that has been sitting at the end of your driveway for the past 5 days.

Thankfully, targeted messaging is easier than ever before. There are tools that can enable your email subscribers to manage their own preferences and to tell you exactly what they are interested in hearing about. And there are also email tools that allow you to pinpoint messages by who did and didn’t open and act on the last one you sent.

4. Drive in Traffic with Offline Content

So now you know your customer. You at least have an online landing page. You have an opt-in magnet that builds up targeted email lists. And you are ready to respond to online leads with highly targeted and personalized email messages that will convert them to customers and cash.

outsource But no one is coming to your landing page…

The truth is that driving traffic to a website isn’t hard at all. Even in large volumes. Driving targeted traffic, in the volumes you want to reach your own personal financial goals might be a slightly different beast to tackle.

But it doesn’t have to be that difficult. In fact, Facebook and Google have already invested billions in helping you. By using targeted Facebook and Google+ pages and communities, and even providing guest content to third-party websites, you can cultivate a rapidly growing group of targeted prospects...

And you can funnel them right to your landing page and email opt-in. Or often capture leads right on these third-party platforms.

5. Stop Trying to Do Everything

Stop trying to do everything at once and all by yourself. Because let’s be honest, it’s not getting done.

So outsource it. Hack time and leverage the experience and time of others by outsourcing and delegating everything that doesn’t comfortably fit in your schedule. Outsource to freelancers via remote working platforms like UpWork or to specialized industry services that offer turnkey solutions for the above tasks.

6. Automate

Once you begin outsourcing and delegating, you can automate.

Sometimes, this might mean creating your own systems and scaling a team to repeat it. In other cases, it is using tech tools to do it all for you while you sleep. Automate and you can not only generate leads on autopilot, but eventually close them too...

All while you are off doing something you love more.