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Public. Make Private
Hi there, Moguls. Cody Sperber here. Most of you are familiar with me from previous lessons and training calls, so you know that I am a total guru when it comes to marketing. Well, today I am going to tell you how to market through Craigslist effectively – something every investor should know.
I’m bringing this topic up because it came about through a question from a student I mentor. It’s such important information that I decided to dedicate this entire lesson to answering it. The clever student asked:
“I always hear that many investors have a lot of success marketing through Craigslist. But, for some reason, I am not getting any response. What’s the secret?!”
Wow, great question, right? Well, it just so happens that I’m phenomenal at getting responses on Craigslist. So, you want to know my secrets? Let’s break them down, then…
Include the property’s address. I know most of you are thinking, “Duh…” but some people seem to think they might have a better chance of selling themselves if the person contacts them to inquire about the property address. But that’s a mistake.
The thing is, most real estate investors do their due diligence before they ever conduct an on-site visit to the property. Your inclusion of the property’s street address allows them to look up the property immediately.
NOT including the address actually decreases your odds of response.
Pictures sell properties, especially if you are marketing to retail buyers. We all know seeing is believing. And even your fellow real estate investors will want to see at least an exterior shot.
A picture can truly be worth a thousand words, especially for potential cash buyers who know exactly what they want. Including at least one good photo will allow investors to glean their most vital insights about your property with a simple glance.
If your ad does not include at least one good photo, some investors will simply skip over your marketing efforts without a second thought – even if your property represents exactly what they’re looking for.
Stay at the top of the listings. Craigslist allows you to repost an ad every 48 hours, and this alone may be enough to keep you at the top of the list.
Obviously, you want your ad read as much as possible and seen before any of the competition.
Have a clear “call to action” at the end of your ad. Be sure you instruct the reader on what to do next, using a clear call to action. Prompt your audience to contact you for further deal-related discussions and provide several ways for them to contact you – including your phone number, email address and website (squeeze page).
And remember to double check (and triple check) all of your contact information for typos.
Favor text over HTML. Ads created with HTML script may look more appealing, but text-only ads work better. So create a paragraph or two of optimized text to describe your property or service.
Don’t clutter the ad with text, but definitely focus your ad around a localized keyword phrase such as: “Searching for Discounted Real Estate in Arizona?”
Also, if you are using a text-only ad, you will still want to avoid using “Realtor” words when you’re dealing with investors. Unlike retail buyers, professional investors don’t care if a house is “charming” or “cozy” – and using the phrase “lots of potential” kind of undermines your credibility as a legit investor.
When marketing to investors online, use a basic text-only approach to describe:
Be sure to include an accurate price. Put your correct asking price in the appropriate “Price” field, and double check to ensure that it’s right. Too many people will put in $120 instead of $120,000.
Homebuyers of all types purchase properties primarily based on price and they tend to conduct their searches within specifically predefined price ranges. You want your property to appear in the proper searches.
Be sure to include accurate bedroom and bathroom counts. “Number of Bedrooms” is a specific search function within Craigslist (as well as other similar sites) and, again, it helps potential buyers to qualify the house.
And if there’s an easy way to make another bathroom, then include that important information in the text of your ad as well – especially if the house only has one bathroom.
Make your headline stand out. Yes, a bonus habit! Technology has come a long way from the basic “[email protected]@k” that people used five years ago. Nowadays you can use arrows, sunbursts, and even a variety of icons to catch the eye of curious potential buyers.
And be sure to use the word “Investors” and/or “Wholesale Deal” in the title, if appropriate. You are trying to catch the eye of your target market so use words that they identify with.
Well, that’s a wrap, folks. I hope this will help some of you guys get killer results from Craigslist marketing and add some real cash to your pocket. And, for even more helpful info, be sure to check out Mogul’s 30-Day Quick Start Training Guide.
Who else has some crazy good marketing tips that have worked on Craigslist? We’d love to hear from ya!
Realize that you can get good results through Craigslist.
Follow my checklist for better results.
Be persistent and repost until you see results – you will.
Close more deals.
Enjoy more success and money.
Is there a topic you'd like to learn more about? Request a Lesson
is founder and CEO of www.CleverInvestor.com. He's successfully closed many different types of real estate transactions including wholesale deals, short sales, multi-unit, subject to, lease options and my own proprietary investing strategy, the Reverse Short Sale. As a new investor he quickly gained a huge competitive advantage by mastering online lead generation, building one of the most successful real estate investing firms in the Arizona market. His companies have bought and sold hundreds of millions in properties and closed hundreds of real estate transactions. Before real estate, Cody served in the Navy and attended Arizona State, and he is now married to his best friend and has two beautiful children (Hudson and Brynlee).
Module: Investing Strategies
Expert: Cody Sperber
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Real Estate Mogul LLC
5023 W. 120th Ave, #102
Broomfield, CO 80020
This document describes Real Freedom Inc's Purchase Agreement. When you
complete a purchase from Real Freedom Inc, you agree to the terms of the
Purchase Agreement. Please read this document carefully.
This agreement is a contract. Under the terms of the contract, you receive
certain rights due to you from Real Freedom Inc, and you, in turn, give us
certain rights that affect you. This contract also contains provisions that
delineate and restrict your rights about refunds and warranties and that limit
Real Freedom Inc's liability.
Real Freedom Inc reserves the right to not conduct business with you if you do
not agree to the terms set forth in the Purchase Agreement.
Your agreement with the contents of this Purchase agreement is a material part
of the legal consideration that Real Freedom Inc requires as a condition of
Parties to this Purchase Agreement and Disclaimer
The parties to this agreement are RealEstateMogul.com and Real Freedom, Inc,
hereafter "SELLER," and you, the prospective purchaser, hereafter "BUYER".
Persons or entities who are not participants in this contract but who have an
indirect relationship, such as a supplier, joint venture partner, membership
organization, or sales affiliate, are herein described as "THIRD PARTY OR
THIRD PARTIES." The recipient of the product herein sold, where said product
is ordered by and paid for by someone other than the recipient, is classified
herein as if that recipient were the ordering BUYER with the same rights,
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Subject Matter of this Purchase Agreement
The subject matter of this agreement is a product, service, or membership
described in Seller's promotional or sales materials of Seller and/or in an
email referencing this website, and said website and/or email and its contents
are incorporated herein by reference and made a part hereof and constitute a
complete description of the product, service or membership that is the subject
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additional items promoted on the order page, shall, together, be termed
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elements offered in the sale, whether digital, dimensional, or other license
or right, and include all sales or promotional materials.
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Buyer agrees to make one payment today for membership access to the
RealEstateMogul.com website. This membership may or may not require a monthly
or annually recurring fee. Please see the payment terms on this order page.
Purchasers will be called and offered additional trainings. By purchasing you
are agreeing to these call offerings.
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If within thirty days, Buyer is not satisfied with the quality of Seller's
services, Buyer may contact Seller by email at
[email protected] to resolve the conflict and/or seek a refund. After thirty days, cancellation
of the monthly membership is available at anytime by emailing
[email protected] thirty days prior to the next billing date. Buyer may only use and return
Product one time. Please note that Buyer may not return for refund Product due
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or control such information except that the Buyer retains the right to
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or other computer codes will reside on the hard drive and will communicate at
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Buyer may disable or limit cookies; however, this may limit Buyer's ability to
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enter into contractual agreements in the state in which Buyer is present when
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requirements may result in civil or criminal prosecution.
Any fraudulent usage of Buyer's own credit card, against Seller, authorizes
Seller's contact with Buyer's credit card companies in order to ascertain
information related to such fraud.
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bank fees, or if he causes a fraudulent dispute claim that results in a
chargeback against the Seller's account, that the Seller is authorized to
re-charge the Buyer's credit card that was used for the original purchase to
the extent that will make the Seller whole. Buyer may also be liable for
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results from use of Product. Seller does not warrant that RealFreedomInc.com,
the information, content, materials, products or services included on or made
available through RealFreedomInc.com is free of viruses, worms, or any other
content that made be harmful to Buyer's hardware or software.
To the fullest extent of applicable law, Seller disclaims all warranties,
express or implied. Seller is not liable for any damages that result from the
use of RealFreedomInc.com or Product, including but not limited to direct,
indirect, incidental, punitive and consequential damages, unless there is an
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including but not limited to the use of the product personally or in business,
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Seller is disclaiming all liability from harm of any kind or nature caused
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Claims" in Sales and Promotional Materials or Product.
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and this Buyer unless modifications are made in writing signed by both
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In the event that some provisions, terms, conditions of the Purchase Agreement
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are enforceable shall control. Additionally, Buyer and Seller agree that, if
any provision is found to be invalid or unenforceable, the arbitrating panel
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Waiver of Breach
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be construed as a modification or an amendment to this agreement or constitute
a waiver of other breaches.
SELLER CONTACT INFORMATION
The Seller of this product is:
Real Freedom, Inc.
PO Box 48617
Tampa, FL 33646
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membership Buyer attests to have fully read, understood, and accepted the
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said affirmative digital acceptance shall be deemed to be the same as if you
had affixed your signature to this Purchase Agreement contract.
2022 Real Freedom, Inc.
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Real Estate Mogul LLC
5023 W. 120th Ave, #102
Broomfield, CO 80020
(Please replace “AT” with @ and “DOT” with .)
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© 2022Real Estate Mogul LLC
Real Estate Mogul LLC
5023 W. 120th Ave, #102
Broomfield, CO 80020
FROM PRESTON ELY - MY PERSONAL DISCLAIMER TO YOU
Hi - we do everything in our power to run a good, clean business and help people succeed.
We've been in business for nearly a decade. Our mission is simple: help 1,000,000 people live lives of greater freedom. That's what gives us juice and passion.
Unfortunately, there are people and companies who do bad things and make products that don't work at all or don't work as advertised. That behavior hurts everyone.
The bottom line is there is no such thing as magic. There is no magic unicorn that will appear on your doorstep and start pooping gold bars or giving you free money.
Just because people in this program have made lots of money doesn't mean or imply the same will happen to you. In business, and in life, there are no guarantees.
Any one of the people who we happen to feature in this program have a BIG WHY - they want to make a difference and help themselves, their families, their employees and customers succeed. They want more and they apply themselves, they get outside of their comfort zones, acquire new skills, work like crazy, make mistakes, and fail, BUT THEY DON'T GIVE UP.
They implement. They don't quit. They serve. They didn't blame someone or something else for their mistakes or failures - instead, they do the HARD WORK that it takes to make a difference.
They use our tools, systems, psychology, mindset, training, community and events to succeed.
If you're the type of person that isn't willing to roll up your sleeves, learn, explore, grow and focus on helping other people succeed, our programs aren't for you.
If you're a blamer, whiner, malcontent, or just downright lazy, our programs aren't for you.
But if the content is this program and our videos resonate with you - and you can see the possibility and potential that this can work for you, then WELCOME HOME. You're in the presence of REAL PEOPLE who are helping REAL BUSINESSES succeed, thrive and survive.
It would be both mine and my team's pleasure and honor to serve and support you so you can EARN MORE, LIVE MORE and GIVE MORE.
Preston Ely, CEO
FULL EARNINGS DISCLOSURE:
RealEstateMogul LLC. (The Company) does not guarantee income or success, and examples shown at RealEstateMogul.com do not represent an indication of future success or earnings. The Company declares all information shared is true and accurate, and any claims made of actual earnings or examples of actual results can be verified upon request.
The earnings, revenue and profit results that a customer will generally achieve in circumstances similar to those depicted in the endorsements and testimonials on this site depend on many factors and conditions, including but not limited to, work ethic, learning ability, use of the products and services, business experience, daily practices, business opportunities, business connections, market conditions, availability of financing, and local competition, to name a few. Because of impediments due to any one or more of the foregoing and other factors, it is generally expected that no earnings, revenues or profits will be achieved with the use of any products or services advertised on this site in circumstances similar to those referenced in any endorsement or testimonial.
Each of the purchasers of our products and services who have provided their endorsement or testimonial for use on this site have received a refund in the amount of the cost of the product and service in exchange for their endorsement or testimonial.