Are you ready to get into short sales, but just aren’t sure how to connect with property owners and close the deal?
Hi, Moguls, Jason Lucchesi here, welcoming you to Part II of Short Sale Deals. In Part I we talked about the way short sales used to be done, why they changed and how they’re done now. If you missed it, make sure to check it out.
In Part I, we also talked about finding short sales on the MLS through a real estate agent. But then what?
Well, here in Part II we’re going to talk about how to contact these distressed property owners, plus we’ll cover a few tips and tricks to build a booming short sale business.
Let’s get to it…
1. Call Them Up
The first method I would recommend is a phone call. Do a skip trace with a site like Spokeo or TLO to get the property owner’s direct contact information.
Now, keep your potential seller in mind. You’re looking for individuals who have recently been served a notice of default or lis pendens. That means these individuals are at least 90 days, or 3 payments, behind. Think about that as you decide how to contact these individuals and what to say.
They will benefit from hearing from you, so be persistent.
2. Write it Down
In addition to calling, you can either send the property owner a letter or you can use my leave-behind method. When I use this method I create Post-It notes that say:
CALL ME!
My phone number
My name
This is designed to be very short and straightforward. When I do this, I get yellow Post-It notes and stick them right on the door.
If the house looks vacant, don’t leave anything. Instead, mark that address down and do a reverse search on that particular property to see if you can find the owners. Contact them to let them know they don’t have to just let the property go into foreclosure – offer the option of a short sale on the property.
3. Call the Lawyer
Another opportunity to contact owners of distressed properties is to call their attorney. Some attorneys know right off the bat which of their clients are facing difficulty in repaying the mortgage.
The attorney might tell you Mr. and Mrs. Jane Smith are in financial trouble right now. They have told their attorney they want to file bankruptcy, but their attorney could discuss the possibility of a short sale with them.
A lot of people might be in credit card debt, car loan debt or student loan debt. Then paying a mortgage on top of that is a gigantic load. Work with attorneys to find these individuals and relieve some of that load.
Bonus: 4. Local Wholesalers
A 4th opportunity is to partner with local wholesalers. Believe it or not, wholesalers want nothing to do with these short sales. That means you could pay them a referral fee to find short sales.
One way to do this is to connect with the individuals who put up the “We buy houses” signs. I typically pay them a 10% referral fee for deals that we do end up closing. So if I make $10,000, they make $1,000 just for sending me that lead.
A lot of property owners do call these wholesalers, but the wholesalers are looking for properties that would allow them to do quick flips. That’s fine—that’s their business model. So referring short sales to you is a win-win.
Best Intentions
With short sales, your business model is to have the real estate agent list it and negotiate while you wait. Your intention should always be to close at the price you put under contract.
Here’s my word of warning: Don’t ever put a deal under contract that you don’t plan on performing on. Once that contract is executed, if the inspection is fine, the appraisal is fine, the title is fine, and then you don't perform, that looks really bad. Legal issues could potentially follow.
I turn it over to a real estate agent because they are licensed and bonded, so I would recommend just having your agent list the property.
And make sure you always have an attorney on your side.
The Exception
Short sales can be a really great venue, even with deed restrictions.
Now I know I said in Part I that you can’t do same-day A to B, B to C transactions. There is actually an exception. You can still do these transactions if the B to C transaction is under 20% of the A to B transaction.
In other words, you can’t sell the property for more than 20% of what you bought it for if you want to do an A to B, B to C transaction.
So…
Now you know how I do short sales. Start implementing these short sale tips within your business immediately. Don't wait. Go out there and make it happen!
Time to Hear from You
What techniques for contacting property owners have been the most successful for you? Let us know in the comment section below.
1. Contact your agent to get a list of potential short sale properties from the MLS.
2. Get in touch: Call, send a letter or leave a Post-It note to let potential sellers know that you’re here to help.
3. Be persistent when contacting potential sellers.
4. Network with local attorneys to find referrals for clients who might be in need of a short sale.
5. Partner with wholesalers to find short sale referrals.
Jason Lucchesi
Jason Lucchesi is the co-founder of real estate and marketing company Global Fortune Solutions, LLC. Jason has been in the real estate industry since 2002, where he began his career as a Loan Officer. His career flourished in the mortgage business when he accepted an Account Executive position with Countrywide in 2004. Within his first six months, he had achieved the #1 Account Executive in the Midwest territory. In January of 2006. During this time, Jason began investing part-time in multi-family rental properties while also becoming involved in wholesaling. By 2006, Jason was transferred to the Indianapolis area to save a struggling branch. He quickly took the branch out of the red into the green while also beginning to purchase distressed residential properties part-time. In 2007, Jason began pursuing his ultimate dream of becoming a full-time real estate investor and began investing in REOs in 2008. Since then, Jason has been involved with many aspects of real estate including short sales, tax sales/deeds purchasing, purchasing homes in distress, wholesaling, and many other avenues. Jason has been married to his wonderful wife Jamie since 2007, and they are proud parents to their sons Brady and Gavin.