Hey Moguls, Preston Ely here…
I saw a commercial the other day… a husband and wife were in a tanning salon pleading with the owner to let them tan their infant baby in one of the beds.
It was so outrageously hilarious that it made me want to see what the heck it was all about. As soon as it was over, I immediately tuned out the rest of the commercials as usual.
Have you noticed that as time goes on, things keep getting more and more outrageous?
Consider professional wrestling. (Not for too long though or you’ll get dumb.) It used to be that people were thoroughly entertained with a couple slightly overgrown meatheads acting as though they were fighting in a ring (although even that should have been our first clue that something was seriously wrong with the world).
I don’t remember any women being involved very often.
Fast forward a mere 20 years… the cameras flash to a half naked woman every 2 minutes or so. The wrestlers have somehow managed to become 3 times physically bigger and 19 times tanner. They look like Gods.
If something is not on fire within 45 seconds of the start of the show, the crowd starts to get antsy. Jumping from the ropes onto the other wrestlers face is no longer good enough. Now they jump from the rafters at the top of the stadium. Admittedly, though, that is pretty cool.
Imaginary blood is spit, no, sprayed, everywhere. And on and on. It is beyond bizarre.
This is what the masses demand now. The producers are merely giving us what we want.
So, what does all this have to do with REI…
Do you see the implications for your marketing?
It is getting harder and harder to get customer’s attention nowadays. And savvy marketers know it.
This is the information age. People are being so bombarded with marketing that they cannot possibly pay attention to all of it. There is just no way.
They subconsciously block it out. And this includes your buyers.
So how do we reach Generation A.D.D.? With outrageous marketing, of course.
First of all, read the book “Marketing Outrageously” by Jon Spoelstra. That would be a smart thing to do.
Second of all, start realizing that the people you are trying to reach to buy your houses are holding their finger over the delete button as they read your email. You have about 2 seconds to convince them not to do it.
“Fixer Upper,” “Handyman Special” or “Motivated Seller,” does not cut it anymore.
“Attention: LAST CHANCE! Famous Actor, Big Bird’s, House For Auction At 50% Under Market Value Today ONLY!” is closer to what we’re looking for.
Get my drift?
Pretend that people are lazy and half asleep, because, well, they are… and it’s your job to wake them up and get them moving. Put some personality into it. Don’t act corporate. Ever.
Nobody likes that crap. Don’t ever say “asap” or “please advise.” That is SO 1990s.
This is the age of personalization. The power is slowly shifting from the corporate world to the people. This is a good thing. But you have to recognize it and use it.
Your real estate business is just that – a BUSINESS. Study marketing. Specifically, copy writing. Pay attention to human nature and what makes people act. Your job is to create the feeling of “I want that” in other people.
People want what they can’t have, what other people have, what they fear they will lose and what they feel safe with. So give it to them.
But, get their attention in the first place – with outrageous marketing. Outrageous marketing is the secret sales strategy for the A.D.D. generation. The crazier the better.
Make it happen.
Like this stuff? Definitely read more on what I have to say about this in these awesome lessons here, here and here
Whatcha Think?
Got any marketing tips? Share in the comments section below.
Understand that you have competition.
Rethink your marketing.
Stand out in the marketing crowd.
Ramp up your marketing with clever and fun messaging.
Preston Ely
is a real estate investor, serial entrepreneur, life coach, musician and philanthropist. CEO of Real Freedom, Inc, one of the most influential internet-based information publishers in the world, owns the largest Anytime Fitness Gym in the United States, is recording a music album with Atlantic Records, sits on the board of Advocates Of Love Orphanage, and has a non-profit charity assisting the poor and oppressed in Cuba with both their physical and spiritual needs.
With over 200,000 subscribers to his email newsletter, he is rapidly fulfilling his mission on earth, which is to glorify God by setting people physically, mentally, financially, and spiritually free through his music and his message of FREEDOM. Preston is 37 years old, lives in Tampa, FL with his wife Ashley, where he spends most of his time reading, writing, and practicing mixed martial arts.