What if I told you that you could hypnotize buyers and seduce them into buying your property?
You are getting very, very sleepy….
You also think I am very, very sexy…
When I snap my fingers you will awake, finding me irresistible. You will have an undeniable urge to buy anything I’m selling.
Okay maybe it doesn’t quite go like that, but pretty close. Really your listing sheet will be doing all the work. (It’s about time. I am really sick of always being treated like a sex object).
Okay, so anyway, how can you seduce buyers through a listing sheet?
To teach you just how, we’re once again graced by the presence of JD Esajian, who previously taught us 1 Trick to Selling Your Fix and Flip and Staging to Sell: Do’s and Don’ts.
If you don’t know JD, you should. Heck, he’s almost famous…
He’s So Sexy, It Hurts
JD Esajian starred as a member of the New Haven team on the television show Flip This House in seasons 3-5. The show followed him as a project manager of CT Homes LLC, a multi-million dollar real estate investing company.
JD is also a national speaker for Fortune Builders Inc., focusing on educating and training real estate investors. His partners (Than Merrill and brother, Paul Esajian), are some of the nation’s most successful investors and are considered elite experts in buying, fixing, and selling properties.
JD works by a strong business ethic, and believes the key to rehabbing properties successfully and profitably is to implement systems that will help run your business. JD often teaches:
Systems are what you leverage to build wealth, eliminate risk, save time, and keep you sane. It’s only when that balance is achieved that true happiness and success can be realized… How You Do Anything Is How You Do Everything.
So without further ado… JD Esajian.
Gaining Curb Appeal Through Sex Appeal
If there is one thing I truly believe it’s:
“An investment in knowledge pays the best interest.”
-Benjamin Franklin
What I am about to teach you today usually flies over most investors’ heads, or they just don’t realize the value in crafting listing sheets – but they should. Here’s why:
When someone buys a home, it is usually the biggest financial commitment they make in their lifetime, it’s also one of the biggest emotional commitments they make in their lifetime. To sell this house and make the buyer think it’s “The One”, the listing sheet needs to appeal to them emotionally as well.
So how do we craft a listing sheet to seduce the buyer?
Relax, meditate, and think of your happy place. Now take those emotions and communicate them when you craft your listing sheet. Make an emotional connection to the buyer using pictures and descriptive words that will help them visualize themselves living there.
Make sure into your listing you incorporate:
Professional pictures: Why some listings have no pictures or crappy pictures I cannot fathom. It’s like, do you not want to sell your house? Make the effort to take great pictures. If the house isn’t totally constructed, hire someone to draw it as someone’s fairytale home.
Descriptive words: Along with the pictures, use descriptive words enhance the property and tell stories of what they could be doing there and what memories they could be making.
For learning purposes, let’s play a game called…
Which Deal is Sexier?
Okay, so tell me which listing makes you feel fuzzy and tingly…
Custom built home on 5.02 acres with GREATSCHOOLS!!. Vaulted ceilings, tv niche and fireplace with gas logs in the great room. Spacious kitchen. Large deck…
OR…
Create timeless memories as you play with your kids and ride horses on 5 acres of luscious land with grand oak trees and sparkling creek. Imagine your family gathered by this cozy, gas fireplace in the cold winter months as you watch your favorite television shows. Picture your glorious Christmas tree under the breathtaking cedar vaulted ceiling. Enjoy a warm summer’s day entertaining your friends as you barbeque on this custom-crafted deck as the sun sets…
Okay, so you get the point, right? You can tell them specs, or you can tell them how great their life would be if the bought this house. Seduce them and hypnotize them by saying all the right things…
Mediate and take yourself to your happy place.
Make an emotional connection with the buyer using these feelings when you write your listing.
Incorporate professional pictures. Hire an artist to draw the property in its completion if necessary.
Help them visualize themselves living in the property using descriptive words that tell a story.
JD Esajian
, star of a popular flipping houses reality show, is head project manager of CT Homes LLC, a multi-million dollar real estate investing company, as well as a national speaker with FortuneBuilders Inc, a real estate educational training company. He, along business partners Than Merrill and brother Paul Esajian are some of the nation’s most successful investors and are considered elite experts in buying, fixing, and selling properties.