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Business Development

REI Business Planning: Specialists vs. Generalists

Today we continue our gingerly walk along the "REI business planning" path with mogul faculty Steve Cook.

We started our conversation asking, "When Should I Quit My Job & Go Full Time in Real Estate?" and then continued discussing "REI Business Planning: First Things First"

In this lesson we’ll focus on the underrated importance of specializing.

Far too many of us buying into the "full toolbox of methods" approach, and never realizing the immense value of specializing.

Think about it. In any given profession, who makes more money, a "generalist" or a "specialist"?  Exactly.

The fact is, people who pursue the full toolbox of methods typically never become really good at any one thing.

Steve's lives the life most are still dreaming of, and he's been teaching and mentoring students for 13+ years on how to…


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