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Hey, it’s Cody Sperber here...
So, you guys are familiar with me, have read many of my lessons and heard my training calls, but one topic you can’t seem to get enough of is my fast cash profit matrix. The greatest benefit from this tool is that I’m more equipped to construct deals that meet the seller’s needs, while at the same time, fit perfectly into both my short-term and long-term business plans at any given time.
The reason I get such a positive response from this topic is that once I explain it to my students, a light bulb seems to go off in their head and they have a complete “A-Ha” moment.
So are you ready to shed some light on real estate investing? Let’s get to it.
So, for starters, the way I see it you can take any potential deal that comes your way and drop it into at least one (maybe more) of four different “transaction baskets.” These baskets are:
Here’s a graphical look at the matrix I’m talking about:
Each of the four quadrants of this matrix represents one of the “transaction baskets.” And as you can see, each one is a type of deal structure that ultimately creates an entirely different experience and net benefit for you.
If you are a newer investor, I strongly encourage you to set both short-term and long-term goals for your business right from the start. And of course, these goals should take into account the type of income you’re aiming for (fast cash vs. cash flow), as well as your current available resources components, which you can see represented above and beside the matrix.
So you’ll be asking yourself these 4 questions:
If you hold up to the matrix pictured above your honest answers to these questions, you can tell pretty fast which basket(s) will be the best fit for you to focus on primarily, right? Be aware that I always encourage you to keep an open mind, because any lead could take on a life of its own.
I’m a big fan of outside-the-box thinking and highly recommend. In fact, I prefer presenting more than one offer to a motivated seller whenever possible – maybe one cash, one terms and one that’s a combo of the two. Because the fact is you never know what kind of opportunity you can open up for yourself with a little creativity.
But generally, your short-term goals and resources will chiefly determine which of the four baskets your lead ends up in – or at least which basket you’ll strongly favor.
Basket #1: Wholesaling
I would say wholesaling is the ultimate no money down investing strategy… and you need to learn how to wholesale real estate. It’s very low risk. You don’t need a lot of resources. You do need a little money but not much at all. Basically, you need a phone, a computer and, ideally, the ability to do at least some marketing, even if it's cheap guerrilla marketing.
In its simplest form, wholesaling is putting a piece of real estate under contract at a significant discount, then turning around and flipping that contract.
Basket #2: Buy, Fix and Flip
For many, the next natural step seems to be trying your hand in the fix and flip basket. You still get to enjoy the cash-now aspect, but it also takes a little more in the resources department – specifically you’ll need access to cash/funding. There’s also a higher risk, though your paydays will tend to be much fatter than your wholesale deals – as in slower dimes vs. fast nickels.
Truth be told, the fix and flip arena is rich with opportunity – you can make a stinking fortune honestly. But it requires a different set of skills and mindset than wholesaling – a factor most don’t really tend to consider before jumping in.
Dropping deals in the fix and flip basket means you’ll be managing contractors, drawing schedules, dealing with Realtors, commissions, hold times, market shifts, etc.
But you should really just go in fully aware that it’s a whole different game than wholesaling and be prepared to learn about it.
Basket #3: The Creative Real Estate Basket
At some point, investors often find themselves getting the itch to try something a little more creative. And thus enters the basket of Creative Real Estate Investing. The world of creative real estate investing is just that – very creative. Also very deep and very wide…
Seriously, you just have no idea how many different ways there are for you to skin a real estate cat until you start dipping your toes into these creative waters.
This is the realm of the transaction engineer. You’re using your creativity (rather than just cash) to think outside the box and work your way into or out of transactions. Through creative paperwork and concepts, you position yourself to profit nicely from deals most “normal” investors wouldn’t even recognize if it hit them in the face.
There are so many different ways you can do this, we could literally spend all day breaking down each individual technique. But here’s a few to think about:
What you really need to understand is, in light of the matrix, the creative world typically favors those who like to get into a deal with little-to-no cash/credit involvement, and it also tends to be a great place to create streams of cash flow income.
Make no mistake – you can definitely score cash chunks in the creative realm too. I think it’s the most diverse and option-full of all the baskets. But the cash flow opportunities are rich and plentiful. Also the creative basket is often a good bit more involved and in-depth than the others, which can sometimes mean a little higher learning curve. But it can also be extremely worthwhile when you find yourself being able to craft creative, profitable deals seemingly out of thin air.
Basket #4: The Buy, Fix and Hold Basket
Then the final frontier for most investors is typically building long-term wealth, right? That’s maybe even why we got involved in real estate in the first place. We all said to ourselves we want to get rich through real estate.
And often, before we even know about things like wholesaling or creative real estate investing, we automatically think of either fixing and flipping or having huge portfolios. The great news is if you can structure a wholesale deal or a seller financing deal, then you are already in a great position for the buy, fix, and hold deal.
The key to creating long-term wealth and owning a portfolio is that you make your money when you buy, right? We’ve all heard it before, but it’s just plain true. So if you can structure a good buy price or some really great creative terms, then you’ll be in a really great position to buy, fix, and hold.
Now, as I said before, generally your short-term goals and resources will chiefly determine which of the four baskets any given lead will typically end up in – or at least which basket you’ll strongly favor.
And especially for newer investors – you can’t learn everything at once and you shouldn’t try. You should start off focusing on the one basket that best fits your situation right now.
But at some point, you can and should mature and expand...
And my advice is to start considering a number of different ways to present offers, so you can see how many of these "transaction baskets" any given deal might fit into. Then you can choose from multiple options what you want to do with the property to get either a chunk of cash today, long-term cash flow over time or maybe even both.
I hope this gave some of you a moment of clarity and that you guys start using this matrix. If you have any questions, comments or something you’d like to add, give us a shout-out below.
Study the fast-cash profit matrix.
Ask yourself the 4 questions.
Categorize each lead that comes in.
Is there a topic you'd like to learn more about? Request a Lesson
is founder and CEO of www.CleverInvestor.com. He's successfully closed many different types of real estate transactions including wholesale deals, short sales, multi-unit, subject to, lease options and my own proprietary investing strategy, the Reverse Short Sale. As a new investor he quickly gained a huge competitive advantage by mastering online lead generation, building one of the most successful real estate investing firms in the Arizona market. His companies have bought and sold hundreds of millions in properties and closed hundreds of real estate transactions. Before real estate, Cody served in the Navy and attended Arizona State, and he is now married to his best friend and has two beautiful children (Hudson and Brynlee).
Module: Business Development
Expert: Cody Sperber
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Hi - we do everything in our power to run a good, clean business and help people succeed.
We've been in business for nearly a decade. Our mission is simple: help 1,000,000 people live lives of greater freedom. That's what gives us juice and passion.
Unfortunately, there are people and companies who do bad things and make products that don't work at all or don't work as advertised. That behavior hurts everyone.
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Preston Ely, CEO
FULL EARNINGS DISCLOSURE:
RealEstateMogul LLC. (The Company) does not guarantee income or success, and examples shown at RealEstateMogul.com do not represent an indication of future success or earnings. The Company declares all information shared is true and accurate, and any claims made of actual earnings or examples of actual results can be verified upon request.
The earnings, revenue and profit results that a customer will generally achieve in circumstances similar to those depicted in the endorsements and testimonials on this site depend on many factors and conditions, including but not limited to, work ethic, learning ability, use of the products and services, business experience, daily practices, business opportunities, business connections, market conditions, availability of financing, and local competition, to name a few. Because of impediments due to any one or more of the foregoing and other factors, it is generally expected that no earnings, revenues or profits will be achieved with the use of any products or services advertised on this site in circumstances similar to those referenced in any endorsement or testimonial.
Each of the purchasers of our products and services who have provided their endorsement or testimonial for use on this site have received a refund in the amount of the cost of the product and service in exchange for their endorsement or testimonial.