Hey Moguls, Andrew Massaro here…
Got your attention with that title, huh? Well, I'll give you a hint: It has absolutely nothing to do with real estate. Zip. Nada. Nothing.
When you make the decision that you are going to pursue real estate as a profession, regardless of whether you've started your business yet or hired a mentor, you want to…
Immediately tell EVERYONE you know about it…
Send out an email to all of your contacts…
Post it on Facebook, Twitter, LinkedIn and any other site you can think of…
Tell your family, friends and acquaintances…
Tell freaking everyone.
Sounds silly, doesn’t it? It's not.
Why this is incredibly important and powerful…
And why it's mandatory for all of my students…
First off, family, friends and associates are great networkers for you.
They love you and want you to succeed. They are excited for you. They want to do all they can to help you. They'll deliver leads to you.
Just the other day, I good friend of mine called me out of the blue – let me clarify – he's a good friend, but I don't see him very often. He's that friend whom you hardly see, always text rather than call and rarely know what's going on in his life. But when you do get together, it's just like old times.
So as I'm driving in my car, I see his name pop up on my phone. My first reaction was one of panic.
You see, he just threw a birthday party for his wife the previous weekend. I was there. And from what I've been told… was a little… um, inebriated. (Hey, I'm married with kids, cut me some slack. I don't get out often.)
So when I see he's calling me, my first reaction is that he's calling to inform me that I pissed someone off and needed to apologize.
I hate those calls.
First, I usually can't remember what happened. And second, I never require apologies from anyone, so giving them doesn't come easy.
But, I digress...
So I reluctantly answer the phone. He makes small talk at first, which I believe is just the calm before the storm. Eventually, I can't take it anymore, so I cut to the chase and ask him, "So, what's up?"
Here is what he said: “Do you still flip houses?”
Me: Yeah, sure… Why? (A wave of relief washes over me.)
Him: “Well, my dad needs to sell his house. It's in a great community, but it needs a TON of work.Can you help me?” (sweating stops)
Me: “Definitely.” (fist pumps)
So I got some info from him, and it turns out the house is in a gated community and worth upwards of $400k. It was built in the 80s and hasn't been updated… ever.
Pay dirt.
First thing I did? I called my buyer, who loves high-end rehabs and scheduled a viewing.
A few days later, my friend had a cash offer in his hands.
Friends. Family. Associates. Acquaintances. All want to help. And they will…
Embrace the shame…
The second reason you want to tell the entire world what you are undertaking is so you open yourself up to ridicule if you quit. My mentor (Preston Ely) taught me that, and he could not be more on point.
If everyone you know knows you are starting a real estate investing company in the hopes of making it rich flipping houses, imagine what it's going to be like if you quit?
Here's what you can expect:
I knew you wouldn't follow through… (shakes head in disappointment)
Just another of your get rich quick schemes…
Why don't you go out and get a job like everyone else…
And on, and on, and on, and on.
Does that sound fun?
Sounds more like a big bowl of suck if you ask me.
But, all you need to do to avoid that happening to you is to give it your all.
You don't have to succeed. But, if you quit without at least giving 100% effort, then that's what you can expect. And frankly, that’s what you deserve.
Don't be afraid to put yourself out there. All successful people do that at different points in their lives. Get some skin in the game, and make it painful if you don't see it through. Use it as motivation.
Make it hurt…
When I really want to accomplish something, I make a bet with my wife. I make the penalty something I'm really going to hate. So if I don't accomplish the goal, I'll basically be miserable.
This is also why I charge what I do for mentoring.
I had a lady call me out the other day because I rejected her application. She said something to the effect of:
"You're just like all the rest. All you want is money."
Then she proceeded to tell me she was going to use it as motivation to put me out of business someday.
I thought that was special…
Then I explained to her that the financial investment is as much motivation for her as it is insurance for me. Why? Because if you have no skin in the game, you have nothing to lose. And when the going gets tough, it's that much easier to quit.
If you've just plunked down a few grand, you're going to want to get the most out of that investment, plain and simple. I’m doing her a favor.
So when you decide in your mind that you are going to pursue a career in real estate investing, that, my friend, is why you should immediately run out and tell everyone you know.
Trust me, it'll help you make money and it'll help you stay motivated. Now get to it.
Seriously.
Do it now.
Good luck!
Like this lesson? Well, I’ve got more goodies here on Mogul in my previous awesome lessons and this great training call. Check ‘em out!
I’m Listening
Got any other tips for newbies? Share below.
Decide that you are going to commit to REI.
Tell everyone you know you are pursuing REI.
Stay motivated through people holding your accountable and proving them wrong when they think you’re just going to quit.