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Inner Game

Prosperity... Through Simplicity?

Hey Moguls, Steve Cook here…

What does prosperity mean to you? 

We live in a world where the first thing that comes to most minds is… “someone with a lot of money and material possessions.” 

If asked the question: “Is someone who makes $1,000,000 per year prosperous?” the vast majority of people in this country would answer, ‘Yes.’ If I changed the number to $50,000, most would say, ‘No.’

Let’s now throw something else into the scenario, and let’s talk about the needs of the individual. If someone earns $1,000,000 per year but needs $1,500,000 per year to make ends meet, we’d see it completely differently. However, if someone makes $50,000 per year and needs $25,000 to make ends meet, we’d begin to see them as prosperous.

Prosperity has nothing to do with how much one makes but instead has everything to do with whether or not someone has more than they need.

As a coach helping people to live abundant lives, my biggest challenge is trying to get my students to understand that money is not the most important thing in life. A lot of money isn’t going to help them live life any better than they live it right now… 

Sadly, most of them have chosen to create a difficult situation for themselves. They’ve created lifestyles that are tough to service and, therefore, make it very difficult for them to live a prosperous life. 

Instead, their lives are consumed with working hard just to make ends meet, thoughts of how to make more money, and worry about whether or not they’ll be able to pay their bills in the future. 

We’ve created a game that is hard to win.

I’ve used the phrase “I set myself up to win” quite a bit in recent years. And that boils down to the fact that I’ve made life simple… 

I have chosen to live a low-maintenance lifestyle that makes it easy for me to win in this game called life. It has provided me with the freedom to do the things that I want to do, not only with my time but with my mind. I don’t worry about how to make ends meet.

It wasn’t always that way for me.

Let me give you an example. 

prosperIn 2001, it was not uncommon for me to make tens of thousands of dollars every month. Sometimes those paydays were $20,000 to $30,000 at a time. Other times, there were multiple paydays of $5,000 to $10,000 a month. 

In 2001, if I did a deal that earned me $25,000, it was enough to cover my expenses for the whole year. So within the first few weeks of 2001, I already had earned everything I needed for the entire year to live my life well. 

The rest of the year was a bonus.

As I continued to prosper, I decided to get smart. I sought counsel from the pros and asked what I should be doing with all my money. I was told to buy a home and get the interest write off (I was free and clear on my cheap condo), and I was told to invest my excess into other assets. 

I followed all the rules and in a few years I had amassed $7,000,000 in assets.

I was flying high and outsiders wanted to know what I was doing because they wanted to be like me. They wanted their lives to be like what they thought my life was like. But if they knew the truth, they might have reconsidered…

Many thought I was prosperous. And at one point, (2001-2003) I was. But in 2004, when I had it all, I was no longer prosperous. At least not by my definition.

The same $25,000 that would have gotten me through an entire year in 2001 would get me through a mere two weeks in 2004. 

In three short years – doing what I was supposed to do – I had put myself in a position where I HAD TO perform at 25 times the level that I needed in 2001.

While the illusion of prosperity might have existed, I certainly didn’t feel prosperous anymore. I was no longer free. I’ve always worked hard (and don’t know that I’ll ever stop), but I no longer enjoyed it because I wasn’t working out of a love for work, but more so because the life I created demanded it of me. 

It would not let me do what I wanted to do with my time.

I was a slave and willingly gave away my life and my future.  I was consumed with thinking of ways to make money in hopes that one day I could make more. Make more? How absurd! 

I was already making so much. I was in the top 1% of all earners in this country and trying to make more so that I could be free. 

Sadly, most of the high-income earners in this country live that way.

Why did I want more money?

Because I was a slave to it. 

I felt that if I could make more, I could buy myself out of the slavery that I walked into. To add to that, it was very frustrating because I did every “wise” thing I was advised to do... 

I played by all the rules and executed perfectly. So I felt that it was me, that I was doing something wrong and perhaps wasn’t working hard enough or doing enough. Maybe I wasn’t working smart enough. 

The experts all said I was doing just fine, but I certainly didn’t feel it. So I worked harder and pursued bigger things hoping that one day my break would come and I could be free.

I’m so fortunate and blessed to have had my eyes opened.  When I didn’t have much, I had it all! 

When life was simple, I was prosperous. 

When life was simple, I was free. 

So I told others I was going back to simple. I didn’t want the big company, I wasn’t going to build a real estate empire, I wanted to sell my business… 

And here’s what I heard: “Steve, you can’t do that!” or “Don’t do that – it would be foolish to give up all that money!” and “If you do that, how will you live? How will you continue to give?” 

Everyone tried talking me out of it.

simpleSimplifying and living freely goes against American values. We call ourselves the land of the free, but we’re a land of slaves. Slaves pursuing an American Dream that can’t give life. 

In fact, we trade our lives away for it.

It’s a hard pill to swallow, not because it’s not true, but because it goes against the way nearly everyone else around you is living. 

It’s my hope that this year, you will join me and truly strive for prosperity and not be scared to achieve it through simplifying

Prosperity through simplicity is the path that I’ve chosen. Do you have the guts to do so yourselves?

Talk to me

Have you simplified? Share with me in the comments section below.

Do It To It! Immediate Action Steps

Don’t be afraid of simplifying your life.

Free yourself through simplifying your life and business.

Recognize that you can achieve prosperity through simplifying.

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