Here's One Of My Best Motivated Seller M...

1 place Hi there, Mogul folks! Cody Sperber, here.

Today I’m going to give you all the secrets to having a stellar system for marketing through direct mail. We all know that direct mail is a proven marketing process that consistently yields results each time it’s done correctly, so it’s important to really master this marketing strategy.

I’ve invested a substantial amount of time, tons of energy and even some hair-pulling frustration developing my near flawless system for direct mail. But today, I am going to share it all with you good folks (just because I’m that awesome).

So, y’all ready? Alrighty then, let’s get to it…

Keep your Prey in Sight

There are some sellers who are a lot more willing to sell you their property and should be targets for us investors. Always keep an eye out for:

Absentee Landlords – Obviously, empty homes are a great find for deals. I recommend getting your hands on an updated list of addresses for absentee’s owners through a source such as ListAbility.com. The mailing lists I get from ListAbility.com typically generate leads from owners with a much higher portion of equity and most of them are “free and clear.”
Recipients of Inherited Properties – To find the mailing addresses of property owners who recently inherited properties, go to USLeadList.com.

Familiarize yourself with both of these helpful websites, and then continue reading here in order to learn my three steps for navigating the obstacle course of direct mail marketing.

Once you have gathered your list of potential motivated sellers and their addresses, you will want to continue each of your direct mailing campaigns with the goal of successfully completing three different stages.

Stage #1: Communication

Now that you have a mailing list of potential motivated sellers, it’s time to identify the owners who are truly interested in selling their properties.

You want to “wow” each motivated seller with a totally awesome postcard delivered right to their mailbox. Your goal is to educate motivated sellers with a simple (yet informative) postcard, so that they will:

A. Submit their property information to your website

Or…

B. Call you on the phone for a live discussion about their needs.

In my opinion, one of the best (and easiest) ways to process large postcard campaigns is to use Click2Mail.com. This service will only cost you about $0.45 per postcard, which translates into a total cost of approximately $450 for a healthy campaign to 1,000 recipients.

Stage # 2: Due Diligence and Analysis

Okay, by now your phone should be ringing and your website getting hits. Now it’s time to start “romancing” these leads in order to learn as much as possible about:

1. The property in question

And…

2 .The specific circumstances that make its owner “motivated” to sell.

I always make sure that the seller benefits in every deal I close, but it’s impossible to help the seller benefit if you don’t know their true motivation and what exactly they need to accomplish.

In order to get to the bottom of that, it’s a must that you’re prepared for any scenario by developing a mastery of the right scripts…

This is an excellent way to leverage solid market research for maximum advantage in your personal investing business. Be sure to fully internalize each script, so that it doesn’t come off as insincere or, you’re basically screwed.

Keep in mind these goals and use this as a checklist during the conversation:

Build rapport and learn about the property – this is critical
Explore their motivation for selling
Emphasize their need to solve the problem at hand
Describe exactly how you can solve the problem at hand
Explain how to implement your solutions

The successful completion of this checklist phase should typically result in an on-site appointment with each motivated seller who wishes to do business with you. Using this approach generally results with about 3-5 meetings a week.

Which leads me to Phase #3…

Phase #3 – Negotiating Contracts

Although your personal business model may include a variety of different transactional strategies, this face-to-face meeting frequently provides me with a great environment to “seal the deal.”

rude Upon contracting with motivated seller, I would typically move forward with placing the asset on my own website for property sales while simultaneously distributing emails and text messages to potential cash buyers.

At the end of the day (regardless of whether you are a wholesaler, a fix-and-flip investor, a buy-and-hold sort of guy, or any other type of real estate investor) you simply want to maximize your on-site meeting’s potential to get the property under contract in a “win-win” solution for both your motivated seller and yourself.

All Phases Set to Go

Well, that’s it guys. Follow this nearly flawless direct mail marketing funnel in those 3 phases and you should get loads of wholesaling deals.

During the past decade, I generated millions of dollars – literally, and I’m confident that you too will find success with a similar approach.

Just work this easy system and don’t be surprised if you quickly find yourself generating 1-4 extra deals per month. Then, when the floodgates open, proceed step-by-step through the three phases.

Well I enjoyed talkin’ to you guys! If you would like to learn more from me, check out my other lessons or listen to my elite training call. Or, maybe you’d like check out Mogul’s awesome 30-Day Quick Start Course.

Til next time, folks…

Spill the Beans

So who else out there has an awesome system for direct mail? What has worked for you and what hasn’t? Give us the scoop so we can all learn here in our sharing Mogul community.