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Three times may be the charm, but twice can be very nice. I mean, isn’t something so awesome and profound worth sharing a second time? I say, absolutely yes.
It’s Cody Sperber here, and I’m back to share with you (once again) the fundamentals of wholesaling for quick cash…
I’ve been advising and offering some REI goodies through training calls and lessons for quite some time, but I’ve realized that many of you out there in wholesaling land could use a refresher crash course (who couldn’t?!) on wholesaling for quick cash.
And today, I’m here to deliver just that – a crash course in the fundamentals of wholesaling.
I’m talking about the basics of wholesaling for quick cash – quick cash 101, if you will (and we will).
If you think you need a fat wallet to get started in the wholesaling biz, you’re wrong!
Happy day, right? It’s good to be wrong sometimes!
If you’re talking about owning real estate, that’s a horse of a different color. But if you’re talking about controlling real estate – which we are when wholesaling – then I stand by my statement; you don’t have to have a ton of cash to get your foot in the wholesaling door.
So when we say the word “wholesaler” what the heck do we mean, anyway?
A wholesaler is someone who finds discounted properties then pairs those properties with cash investors who want great deals. When all is said and done, the end result can be big, I mean majorly big, for the wholesaler, who, as I said, never needed major dollars up front to buy or sell a darn thing anyway.
Well, let’s dig in as I break down the wholesaling process step by step.
You’re the wholesaler, right? So first you’ve got to initiate marketing that searches for distressed sellers.
I’m talking about targeting homeowners facing job loss, foreclosure, out-of-state moves, unwanted inherited properties and distressed properties. Pay attention to homeowners who are also landlords looking to get out of the tenant business.
From marketer to negotiator, you’re a wholesaler, which means you’re going to wear lots of hats.
Once you find distressed sellers, you’ve got to negotiate to buy your properties for cash at a significant discount from the “retail value.” The property’s “retail value” is the higher price for which a distressed seller would normally be able to sell his property – if he wasn’t anxious to purge the property.
Once you and your seller agree to a low sales price, you can place the property under contract for eventual purchase (typically within 30 days of signing for distressed sellers).
Be sure to include a section immediately after the buyer’s information that says “and/or assignee.”
When you sign a contract to purchase the property, you gain what is called “Equitable Rights” to that property. These equitable rights, combined with your contract’s terminology for “and/or assignee,” give you the right to immediately remarket the property to other buyers.
At this point in the wholesaling process, your search for another buyer becomes your top priority.
Once the property is under contract, you can and should immediately begin marketing that property to your list of potential cash buyers.
Your mission will be to find a cash buyer willing and able to purchase the property at a price that is (i) substantially higher than what you contracted to pay and (ii) still lower than the property’s normal retail value.
Sound like mission impossible? Nah. You’ll find that cash buyer, and when you do, you’ll discover that the difference between your distressed seller’s contracted value and your cash buyer’s ultimate purchase price is your cash to keep…
That’s your profit as the wholesaler.
If you’re gonna close a transaction and get paid, you’ve got to get familiar and comfortable with the two types of closing methods.
The Assignment Method
In short, simply “assign” your cash buyer to the role of stepping into your shoes with the distressed seller’s contract. Charge an “assignment fee” for the process, much like the commission that a real estate agent would earn. But because you are a principal in the transaction you do not need a Realtor’s license to wholesale properties this way. Saweeeet!
The Double Close Method
With this method, you can just use your cash buyer’s money to fund your purchase from the distressed seller.
Think of moving from point “A” to “B” then from “B” to “C.” You’re “B,” the middle man. In the first transaction, you buy the property from the distressed seller (A), and in the second, you sell the property to your cash buyer (C).
If all goes to plan, there’s a smooth, seamless transition throughout.
The bottom line is you can become a real estate wholesaler who makes quick cash, well… quickly.
If you feel the urge to pinch yourself, you’re not alone. Until you’ve closed that first deal – and you will – you may need a little proof to give you that little push, and in the case below, a little proof will go a long way.
So, if proof is what you need, proof you shall have!
A 60-year-old gentleman named “HA” (not kidding, real name) reached out to me after receiving one of my (awesome) absentee owner postcards. He wanted to sell his house (built in 1925), which was located next to Arizona State University.
The property was (obviously) old and deteriorating, and HA simply didn’t want to bother with the repairs and maintenance. How did I learn this? By establishing solid rapport with HA, by asking engaging questions and by reassuring him that I could offer a solution to his problem.
Marketing and rapport building are essential components of Step #1. Am I ringing a bell here?
I did my recon and learned that the property was worth about $110,000 in its current condition, and should HA decide to renovate, he’d be looking at a property worth $200,000. With that in mind, I offered $45,000.
Here’s where the negotiation began (Step #2). As I predicted, HA felt the offer was too low, so I countered with $55,000. Same response. He was playing hardball, and I was playing right along. In round 3, I was determined to stand my ground, so I “final” offered $65,000. HA responded with “nothing less than $70,000.”
This was way more than I wanted to pay, but I was confident the property would sell to a rehabber or landlord since it was next to a major university.
So on went my big boy pants, and I agreed to $70,000. We met that day (at a local Starbucks) where I agreed to pay all closing costs, and HA agreed to a 30-day closing schedule – including a 15-day inspection period.
And just like that, over a Grande Non-Fat Double Shot Caramel Macchiato, the deal was done.
I left Starbucks with equitable rights for the property (Step #3), and even though I technically didn’t own the house, I controlled it. I had the power!
Sorry, I still get carried away with the “super hero” attitude, but come on! Controlling a property is powerful stuff, and when you get to this point (and you will), pat yourself on the back.
But wait, we can’t forget Step #4. I hustled to find a cash buyer using my marketing muscle – my mobile marketing machine software. I mass emailed and texted the property details to 250 local cash investors, and I listed it for $92,500. Within minutes (literally), I had a buyer at the property for curbside inspection. Bam!
He offered me $80,000 cash and promised to close in 10 days. I waited patiently a few more hours to see if anyone could make me a better offer, but he was my guy. I accepted his offer, sent over my one-page assignment form, and he immediately signed and sent it to escrow (along with a $2,500 non-refundable earnest deposit).
In less than 2 weeks, I received a check for $10,320 (my $10,000 profit and my $320 earnest money refund).
So let me quickly recap. I helped my buyer unload his unwanted property. I sold the property to an investor who would reno the property and rent to college students (win/win), and I made some fast, fat cash as a result. Not bad for just a few hours of work, eh?
Well, I hope this wholesaling refresher was helpful and perhaps reminded you of a few tactics to help you get and close deals for quick cash.
Got any basic wholesaling questions or thoughts? Hit me up down below
Get to know your local market – What are reasonable prices, who are the active participants? If you know your market, you can make money wholesaling deals with ease.
Stay calm during negotiations – Sellers can smell fear. Remember to stick to your plan – and your guns – and take your time. You’ll know when the offer is right.
Always provide property solutions – Remember, you are offering a service, a solutions service for distressed sellers. You are the answer they’ve been looking for, so proceed through negotiations with confidence, and know you are helping someone who needs it.
Be patient – If you don’t close one deal, you’ll close the next. Keep learning from mistakes, know that there is no such thing as failure, and you will be successful.
Is there a topic you'd like to learn more about? Request a Lesson
is founder and CEO of www.CleverInvestor.com. He's successfully closed many different types of real estate transactions including wholesale deals, short sales, multi-unit, subject to, lease options and my own proprietary investing strategy, the Reverse Short Sale. As a new investor he quickly gained a huge competitive advantage by mastering online lead generation, building one of the most successful real estate investing firms in the Arizona market. His companies have bought and sold hundreds of millions in properties and closed hundreds of real estate transactions. Before real estate, Cody served in the Navy and attended Arizona State, and he is now married to his best friend and has two beautiful children (Hudson and Brynlee).
Module: Investing Strategies
Expert: Cody Sperber
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Broomfield, CO 80020
FROM PRESTON ELY - MY PERSONAL DISCLAIMER TO YOU
Hi - we do everything in our power to run a good, clean business and help people succeed.
We've been in business for nearly a decade. Our mission is simple: help 1,000,000 people live lives of greater freedom. That's what gives us juice and passion.
Unfortunately, there are people and companies who do bad things and make products that don't work at all or don't work as advertised. That behavior hurts everyone.
The bottom line is there is no such thing as magic. There is no magic unicorn that will appear on your doorstep and start pooping gold bars or giving you free money.
Just because people in this program have made lots of money doesn't mean or imply the same will happen to you. In business, and in life, there are no guarantees.
Any one of the people who we happen to feature in this program have a BIG WHY - they want to make a difference and help themselves, their families, their employees and customers succeed. They want more and they apply themselves, they get outside of their comfort zones, acquire new skills, work like crazy, make mistakes, and fail, BUT THEY DON'T GIVE UP.
They implement. They don't quit. They serve. They didn't blame someone or something else for their mistakes or failures - instead, they do the HARD WORK that it takes to make a difference.
They use our tools, systems, psychology, mindset, training, community and events to succeed.
If you're the type of person that isn't willing to roll up your sleeves, learn, explore, grow and focus on helping other people succeed, our programs aren't for you.
If you're a blamer, whiner, malcontent, or just downright lazy, our programs aren't for you.
But if the content is this program and our videos resonate with you - and you can see the possibility and potential that this can work for you, then WELCOME HOME. You're in the presence of REAL PEOPLE who are helping REAL BUSINESSES succeed, thrive and survive.
It would be both mine and my team's pleasure and honor to serve and support you so you can EARN MORE, LIVE MORE and GIVE MORE.
Preston Ely, CEO
FULL EARNINGS DISCLOSURE:
RealEstateMogul LLC. (The Company) does not guarantee income or success, and examples shown at RealEstateMogul.com do not represent an indication of future success or earnings. The Company declares all information shared is true and accurate, and any claims made of actual earnings or examples of actual results can be verified upon request.
The earnings, revenue and profit results that a customer will generally achieve in circumstances similar to those depicted in the endorsements and testimonials on this site depend on many factors and conditions, including but not limited to, work ethic, learning ability, use of the products and services, business experience, daily practices, business opportunities, business connections, market conditions, availability of financing, and local competition, to name a few. Because of impediments due to any one or more of the foregoing and other factors, it is generally expected that no earnings, revenues or profits will be achieved with the use of any products or services advertised on this site in circumstances similar to those referenced in any endorsement or testimonial.
Each of the purchasers of our products and services who have provided their endorsement or testimonial for use on this site have received a refund in the amount of the cost of the product and service in exchange for their endorsement or testimonial.