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It's time for another episode of "My Best Deal-Getters Today", a series of lessons where we pick one investor who's really doing well in today’s real estate arena, and unravel exactly where their best deals are coming from right now.
It’s unscripted, no holds barred and nothing held back.
Today we're chatting with “Mr. Wholesaling Lease Options” himself, Joe McCall.
Joe’s actually got his hands in a number of different types of deals, ranging from traditional wholesaling, to wholesaling lease options, to even wholesaling leases (an incredible little niche, but a whole different lesson topic).
Of all the hats Joe wears however, by far the most prominent one is his big, ole’ marketing hat. The fact is Joe’s always been an avid student of marketing.
And when Joe and I got into it, it quickly bacame apparent this guy's not afraid to innovate - to think distinctly outside the typical marketing box. He loves to experiment with ways to get leads no one else is even thinking of. Sometimes he hits, sometimes he misses. But when he hits, it's down right impressive.
Here's what you'll learn:
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Where are Joe’s best deals coming from right now?
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How Joe gets his $3/hr Virtual Assistant to basically do all this marketing for him
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Understanding Joe’s 4 Keys to Success: marketing, automation, delegation, sales
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The 3 specific types of motivated seller marketing Joe focuses on first and foremost
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How he handles the 75% of leads he gets that have zero (or negative) equity
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Joe’s 4 guerrilla tactics for getting more lease option leads than he can handle
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The exact postcard criteria he uses (that most people don’t)
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And yes…he got 800 motivated seller leads…from marketing on dating websites (including which sites he’s using)
All this and more awaits you in my revealing little chat with Joe. Enjoy!
From Joe McCall, Deal-Getting Advisor...
{Mogul Elite: Download a transcript and MP3 of this lesson in the Power Pack tools for this lesson}
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Become a student of marketing. Remember, you are not in the real estate business, you are in the marketing business. Leads are the lifeblood of your business.
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Follow Joe’s lead. Start testing postcards to absentee owners, purchased between ‘05-’10
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Follow Joe’s lead again. tart testing marketing via Craigslist ads, text messages, voice messages, emails, Facebook ads and even dating websites.
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Consider outsourcing. Look into hiring a $3-4/hr VA to do all the heavy lifting, so you only deal with the most qualified leads
Joe McCall
has been investing in real estate for over 5 years. His background and education is in Civil Engineering. Before he started working on his real estate investing business full-time, he had worked for several large engineering & construction companies all around the country. Joe has tried tons of different investing strategies, but his favorite two have always been Lease Options & Wholesaling. When he got tired of spending over $3,000 a month in marketing for his wholesaling business, and throwing away so many leads from unmotivated sellers, he knew there had to be a better way. That’s when he came across the special niche he calls "Wholesaling Lease Options". As soon as he started implementing his simple, unique system, within 3 months his part-time income quickly surpassed his full-time income. Needless to say, he quickly left his job and has never looked back. Joe McCall is still working part-time and easily flips 2-4 lease options a month at $3,000 - $6,000 a pop. In addition to doing deals and working in the business every day, Joe coaches and mentors several select students in different parts of the country.